A friend of mine recently rose to a mid-level of internet stardom. Perhaps you’ve seen him:



It’s been exciting to watch. He has more than 250,000 notes on tumblr, +100,000 views on buzzfeed, he has been interviews by morning programs and radio shows, even the Rachel Ray Show contacted him.

This modern fifteen minutes of fame isn’t as new a phenomenon as it feels. On the surface this all feels very modern. Fast paced, digital mumbo-jumbo. These pictures, this joke has crossed international boundaries. Everyone, it seems, is talking about it. Yet isn’t that how popular culture has always worked. From freak shows to psychics to America’s Funniest Home Videos. We’ve always loved flare-up curiosities.

Maybe what’s new about it is how accessible it is. The internet can choose anyone. One funny video. One catchy meme and you’re in. At least for a week or two.

Atta boy, Chris.